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This study seeks to identify the dimensions of web site attributes that represent online shoppers' perceptions of their favorite clothing web site and to examine the relationship with the evaluation of the relative importance of various clothing web site attributes.

US college students, who had online shopping experience and favorite clothing web sites that they especially like to visit, were surveyed. Hypothesized relationships between the relative importance of general clothing web site attributes and the perceptions of favorite clothing web sites were tested using canonical correlation analysis.

The results revealed three variables, the product information, customer service and navigation factors, were closely related to each other and create a well‐defined dimension in representing the respondents' perceptions of their favorite clothing web sites. These dimensions were fairly well predicted by the following set of independent variables: the product information, navigation, and customer service factors of general clothing web site attributes.

Results cannot be generalized to all young adult consumers and to other consumers. Future research should include other population groups.

This research offers new insights to apparel e‐tailers in building effective web sites that can attract young adult online shoppers to the company and retain them through the web sites.

This study is the first to investigate young adult online consumers' perceptions of their favorite internet web sites in relation to their evaluations of the relative importance of general clothing web sites attributes.

The purpose of this paper is to investigate market segmentation of affluent Chinese consumers and develop profiles of identified segments for potential target markets for luxury fashion goods.

The data are from the 2006 edition of an annual survey called the “China's New Rich Study”. The respondents form a representative sample of affluent consumers, 18 to 45 years old, residing in China's 12 largest cities. A psychographic segmentation approach is employed to classify these consumers.

Five distinct market segments of affluent Chinese consumers are identified and profiled. Of these segments, three seem the most promising target markets for luxury fashion goods.

When companies understand the similarities and differences between consumer segments as well as the unique characteristics of segments, they have a meaningful basis for selecting receptive target markets and formulating and implementing effective marketing strategies. The findings of this study can be useful not only to companies that offer luxury fashion goods, but also to those targeting the upscale market with a plethora of products and services like yachts, luxury cars, high‐end electronics, resort vacations, and credit cards and other financial services.

This is the first study on segmentation of Chinese consumers for potential target markets for luxury fashion goods. Results reveal heterogeneity among affluent urban Chinese consumers. Strategies for marketing luxury fashion goods to promising target markets in China are outlined on the basis of segment profiles and culturally based motivations for purchasing such goods.

We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special article, “Libraries in Birmingham,” by Mr. Walter Powell, Chief Librarian of Birmingham Public Libraries. He has endeavoured to combine in it the subject of Special Library collections, and libraries other than the Municipal Libraries in the City. Another article entitled “Some Memories of Birmingham” is by Mr. Richard W. Mould, Chief Librarian and Curator of Southwark Public Libraries and Cuming Museum. We understand that a very full programme has been arranged for the Conference, and we have already published such details as are now available in our July number.

The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items.

The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers.

Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions.

This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women.

This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters.

This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

IT is evident from the numerous press cuttings which are reaching us, that we are once more afflicted with one of those periodical visitations of antagonism to Public Libraries, which occasionally assume epidemic form as the result of a succession of library opening ceremonies, or a rush of Carnegie gifts. Let a new library building be opened, or an old one celebrate its jubilee, or let Lord Avebury regale us with his statistics of crime‐diminution and Public Libraries, and immediately we have the same old, never‐ending flood of articles, papers and speeches to prove that Public Libraries are not what their original promoters intended, and that they simply exist for the purpose of circulating American “Penny Bloods.” We have had this same chorus, with variations, at regular intervals during the past twenty years, and it is amazing to find old‐established newspapers, and gentlemen of wide reading and knowledge, treating the theme as a novelty. One of the latest gladiators to enter the arena against Public Libraries, is Mr. J. Churton Collins, who contributes a forcible and able article, on “Free Libraries, their Functions and Opportunities,” to the Nineteenth Century for June, 1903. Were we not assured by its benevolent tone that Mr. Collins seeks only the betterment of Public Libraries, we should be very much disposed to resent some of the conclusions at which he has arrived, by accepting erroneous and misleading information. As a matter of fact, we heartily endorse most of Mr. Collins' ideas, though on very different grounds, and feel delighted to find in him an able exponent of what we have striven for five years to establish, namely, that Public Libraries will never be improved till they are better financed and better staffed.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The purpose of this paper is to explore factors affecting secondhand clothing acquisition among a sample of US female consumers based on an economic perspective.

This research is descriptive in nature, utilizing a survey of 500 US female consumers to explore relationships between five modes of secondhand clothing acquisition and selected consumer characteristics. Logistic regression was used to analyze the data.

The significant variables were income, age, number of toddlers and children ages 6-17 present in households, and sewing and repair skills. Income was found to be negatively related to purchasing secondhand clothing, suggesting that consumers view used clothing as an inferior good. Consumers in Gen Y were more likely to be involved in various means of secondhand clothing acquisition, holding income constant, than Baby Boomers.

Overcoming the stigma of inferiority associated with secondhand clothing, encouraging repair skills, and the repair of clothing, reaching out to consumers to build on their interest in DIY projects, and utilizing new technology (e.g. apps for sharing clothes) are practical implications.

The paper examined multiple modes of clothing acquisition rather than a single mode, and contributes insight regarding the economic concept of secondhand clothing as an inferior good.

THE pages of the Library World have at all times been open to receive the opinions of every side, on all questions of library policy, and we believe that it can be fairly claimed that no other English professional journal can show a greater record of catholicity and freedom from prejudice. Just recently we have published three articles in succession, which plead for, or advocate, some method of mitigating what the writers term the “Fiction Nuisance,” and one result of our complaisance may be witnessed in the stir which has been caused in journalistic quarters, over the alleged shortcomings of Public Libraries, and their scandalous distribution of nothing but fiction! It is argued, with some justice, that, if librarians are so quick to admit the existence of a fiction nuisance, then the case must be very serious indeed; and that it is regarded in this light may be gathered from the article on “Free Libraries,” by Mr. J. Churton Collins, in the June Nineteenth Century. For some reason or another, best known, no doubt, to themselves, certain librarians are always ready to join in the hue and cry against Public Libraries, and to lend the sanction of their authority to the general execration of fiction reading, thus giving a weapon to the enemy which is promptly used to thrash municipal libraries into a pulp. For months past this outcry against libraries has been going on, and there cannot be a single doubt that it has been stimulated by, if it did not originate in, the injudicious apologies for high fiction percentages in some library reports, and the publication of articles by librarians who admit too much, without giving substantial grounds for their conclusions. We are unable to say whether such apologies and articles are dictated by the weak, but human, desire to side with the majority, but there can be no doubt as to their harmful tendency and the evil they are causing all over the country. It is time, therefore, that the other, and, we believe, true side of the question should be put forward, and we propose to devote a series of articles to show that the charges made against Public Libraries of being nothing but huge engines for the distribution of fiction, mostly bad in tone and quality, are either gross misrepresentations, or exaggerations capable of explanation, and justification. As an introduction to this series, we have obtained permission from Mr. Thomas Greenwood, to use the greater part of the paper entitled, “The Great Fiction Question,” which is printed in Greenwoods Library Year Book, 1897, and is now becoming scarce and difficult to procure, owing to the book being out‐of‐print; like the later Year Book of 1900–1901. This paper is a vigorous, fair, and able statement of the case for fiction, which has not received the amount of attention it deserves, and we think it will be performing a service to librarians if we reprint it as a preliminary to our own proposed examination of the question of Fiction Reading in Public Libraries:

The author argues that we must stop and take a look at what our insistence on human labour as the basis of our society is doing to us, and begin to search for possible alternatives. We need the vision and the courage to aim for the highest level of technology attainable for the widest possible use in both industry and services. We need financial arrangements that will encourage people to invent themselves out of work. Our goal, the article argues, must be the reduction of human labour to the greatest extent possible, to free people for more enjoyable, creative, human activities.